Become a market research guru!
Effective and carefully planned market research is the key to success when expanding your business into new global markets.
Knowing where to start with market research can be overwhelming, so that's why the UK Export Academy are here to help with a new webinar series that will give you the tools you need to make informed decisions when you look to new export markets.
The first session is on Tuesday, 10th September 2024, so don't miss out on securing your free spot!
Session 1 - Tuesday, 10th September 2024 - 14:00-15:00 - Choosing your next export market: A data-driven approach
Our expert, Kerry, will demonstrate how a simple data-driven approach will help you to prioritise the most suitable export markets for your product or service.
Session 2 - Wednesday, 18th September 2024 - 14:00-15:00 - Researching export markets part 1: Strategy planning and desk-based research
Kerry will provide top tips on how to set up an effective programme of market entry research, plan your approach and will provide links to resources of where you can find business and consumer intelligence to help you.
Session 3 - Tuesday, 24th September 2024 - 14:00-15:00: Researching export markets part 2: In-market research, using research findings to develop strategy
Kerry will talk you through the importance of conducting research in-market, and how to approach this in-person research, along with some practical considerations.
Meet the expert
Kerry Stagg, International Research Advisory Manager, Department for Business and Trade
Kerry has been supporting UK exporters with DBT for over 10 years.
A strategic thinker with over 25 years’ experience in strategy planning, consumer insight, and competitor and market intelligence, Kerry has a track record of turning insights into actionable business strategies and has specialised in working with businesses from all sectors, developing global market entry strategies.
We hope to see you at one of these events soon!
UK Export Academy Team, Department for Business and Trade
