Inclusivity is an important aspect of all business activity, and advertising is no exception.
The language used in ads can have a huge impact on the audience and when used incorrectly it can cause harm and offence.
To help, we’ve pulled together some tips and resources around Equality, Diversity and Inclusion (EDI) standards in advertising that will make your advertising applicable to everyone.
Best practice for promoting EDI includes:
Authentic representation
Avoid stereotypes
Cultural sensitivity
Inclusivity
Accessibility
Story telling with a purpose
Shared values
Empower and amplify voices
An educational Approach
To delve deeper into these strategies and ensure your advertising meets EDI standards, please read our comprehensive guide here.
For extra support, explore our Equality & Diversity Bundle. If you have any questions or need personalised advice feel free to reach out via email or give us a call. Our advisers are ready to discuss your business needs.
